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25

Oct
2016

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In Recent Posts

By Thom Fain

5 presidential upset wins that Trump can look to for inspiration

On 25, Oct 2016 | No Comments | In Recent Posts | By Thom Fain

Briefing // Syndicated content

Briefing // Syndicated content

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16

Feb
2016

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By Thom Fain

Allegro Original ‘Tennessee Style’ (***)

On 16, Feb 2016 | No Comments | In Recent Posts | By Thom Fain

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With a big cutout of the State of Tennessee on its proud label, the branding of this sauce reminded me immediately of Chris Stapleton, who I wrote about a little for Wide
Open Country before they asked me to plagiarize & risk my journalistic integrity.
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08

Feb
2016

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By Thom Fain

Rufus Teague ‘honey sweet’ **** 1/2

On 08, Feb 2016 | No Comments | In Recent Posts | By Thom Fain

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In lieu of plagiarizing for Wide Open Country & pumping out ‘cute animal video’ descriptions for their advertisers, I am going to give you all some BBQ Sauce Reviews over the next few weeks.

I learned how much I really love BBQ living in S.F. when all there was was AZN food. Couldn’t decide whether I loved or hated that place most of the time, and eventually realized ‘nothing matters’ anyway.

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05

Feb
2016

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By Thom Fain

Content Marketing & Clickbait — the new Journalism?

On 05, Feb 2016 | No Comments | In Recent Posts | By Thom Fain

Today I exited my position as Associate Editor over at Wide Open Media Group.

It was suggested by senior staff to write more clickbait, make less effort, do “as little heavy-lifting as possible,” and ape the writing & content of more established ‘country’ lifestyle bloggers. In most circles this would be called plagiarism. I of course refused.

WOM’s strategic partnership with TexasHillCountry.com calls for a 28 article-per-week agreement that includes content sharing, and ad revenue being the primary objective. All content aims to be “clickable” and none of it is original.

Instead of writing clickbait, I wrote the best and most informative content possible within a 25-minute per article window, after minor editing assignments. I’ve been told by Texas Hill Country much of what I produced was very successful, and I am proud of it.

But I worry about implications on journalistic integrity caused by this Machiavellian Data Rush  — the Free Press is essential to the democracy of America, the greatest country there ever was.

It’s not often I would air these grievances in a public forum. But, I believe the direction of digital content as a whole — and where the outstanding institution of Journalism fits in to all of this — makes my experience here very relevant.

If you stumbled upon my portfolio I’d love to engage you over this topic.

— T.F., Austin, Texas

09

Oct
2015

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By Thom Fain

New Study Underscores Sit-Stand Benefits

On 09, Oct 2015 | No Comments | In Recent Posts | By Thom Fain

Written for The Human Solution

New academic research released by the American Journal of Preventive Medicine shows that, yes, Americans who burn calories while at work by standing or moving for one hour are far more likely to escape the premature grip of the Grim Reaper than their sit-in-their-chairs-all day counterparts.
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