Austin arts collective SprATX recently celebrated their grand re-opening and three-year anniversary. Their new office space and gallery at 2400 East Cesar Chavez is something that has been in the works for over 6 months, but SprATX as a business has been in the making since 2013.
Via SprATX.com: “We started out as just a small side project, with the idea of putting local Austin artists designs on t-shirts via screen-printing. With promotions through Instagram using one universal hashtag, #spratx, the t-shirt sales blew up ultimately leading to requests for more designs and other art operations around the city.”
“Our collective went on to help promote these local Austin artists by fostering “Free Art Friday”, where artists would hide their art around the city and we would Instagram hints of where to find it. The phenomenon exploded, sparking local festival Fun Fun Fun Fest to request artistic activations in order to help their brand stand out during the festival. This was a huge turning point for SprATX; now we had a major recognition that would soon lead into us taking part in SXSW and the X Games.”
It is now 2016, and SprATX has grown into an endlessly creative family of street artists and muralists, with a brand new gallery space that will be a home for local artists, events, and the recently launched SprATX line of signature apparel. We recently stopped by the newly-opened SprATX store to have a conversation with co-founders Molly Moroney and Mouf. Read our interview below, featuring photos by Roger Ho.
Do512: Awesome space, can you tell me a little about what you’ve done since moving in here?
Do512: This new space looks like it was designed just for you.
Mouf: One of the cool things that we’ll be having now, compared to what we were in the smaller space, is a gallery we’re going to build as a place for art to be seen here in Austin, and be a home for that. The artwork here will be rotated weekly to bi-weekly so the artwork is always fresh. The other thing is our recently launched SprATX clothing line.
Molly: We’re opening up to the community to allow them a space for workshops and those sorts of things. Art supplies, that has exploded. Our last store we had 50 colors, now we have 350 and all the major brands of paint. More caps, and more markers than we’ve ever had. We’ve never done specials and sales before but we have a new customer loyalty program where you’re going to get deals out the wazoo.
Molly: Most of our major source of revenue comes from event planning, helping produce arts for events like DoStuff’s SXSW installation. Live painting events.
Mouf: It’s all about helping an artist get seen by a larger crowd, and on social media they get attention for the cool things they do. The murals, which might not be their biggest commission, are a thing people love to see and know and recognize.
Molly: We work with artists that, all they want to do is street art and it’s a personal knack and the graffiti they do, it comes from within. And we work with artists that have that, and we work with artists that don’t have that. Or are just at a point in their life that they don’t want to risk doing it anymore and they want to transform that talent into something to live off of.
The SprATX Crown by Mila Sketch
Mouf: Exactly. Instead of ‘using’ the artists’ talents for your business, we want the artists to be independent. So they can showcase their talents and abilities, almost like a collaboration with the client. Instead of a business saying, “This is what I want,” which anyone can just paint what
Stop by the SprATX store and and gallery at 2400 East Cesar Chavez to look around. For hours and more info follow SprATX on Facebook, Twitter, Instagram, and at SprATX.com.